Today in the private group for my Published Author Masterclass, one of our members was asking for feedback on his “why,” ala Simon Sinek’s book Start With Why, and when I started to think about my own “why” I realized it sounded kind of boring.
I’m interested in influence and running this masterclass is because I believe most people are good, and that if I can help people become more influential then they will use that influence to make the world a better place.
That’s all factual, but not all that interesting.
For a second attempt, I tried making my “why” part of my story.
The marketing agency I started in 1999 and had run for thirteen years was failing. However, at the last moment, I got the chance to write for Forbes, and the articles I wrote led to a TEDx talk, a book deal, an invitation to hang out with Richard Branson for a week on his private island, and over $10M in revenue for my agency. My agency was saved and my partners and I were able to grow into an international firm. The success I had building my personal brand and creating thought leadership content led to a desire to help other entrepreneurs experience what I experienced, and that’s why I’m running the Published Author Masterclass today. Through the Masterclass, I have the opportunity to help leaders understand how to generate influence, control it, and create the outcomes they want to grow their businesses and make an impact in the world.
Which version is more compelling?
How can you take your own experience and turn it into a story that illustrates what motivates you and why you do what you do to help others?
If you’re an entrepreneur who wants to write a book, join me and all the other entrepreneurs in my Published Author Masterclass.Liked it? Share it!
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