The average self-published book sells around 250 copies…during its entire lifetime! The first bit of good news is that it’s not difficult to do better than this. The people selling 250 copies of their book are putting it up on Amazon and then they don’t do a single additional thing to market it. Here are…

As you write your book, how much of it is intentional? By “intentional,” I mean it’s on purpose, rather than incidental. Each of us creates hundreds, perhaps thousands, of pieces of “content” each day, most of it without ever thinking “Now, I’m going to create some content.” Every email you send, word you say, and…

The Pareto Principle and Richard Koch’s book The 80/20 Principle state that 80% of results come from 20% of the inputs. This is especially true when it comes to the results you get with books—just having a book, even if it’s far from perfect, will give you the vast majority of results. Don’t get me…

There has never been an easier time to be an author, nor a time when your voice was needed more. Since there’s no time to waste, grab a sheet of scrap paper, a sticky note, or anything else at hand, and write: My name is [insert your name] and I am an author. Put that…

Writing a book is a challenge. As Churchill said: To begin with it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster and…

What is a book proposal and do you need one? A book proposal is only necessary if you plan to pitch your book to a traditional publisher. However, the exercise of creating a book proposal is valuable, even for authors who self-publish. Creating a book proposal will help you: 👉 Refine the structure of your…