This started off as a list created for my research for my book Chief Marketing Officers at Work. This post will be updated as I find new resources related to the role of the chief marketing officer (CMO). If you find information that needs to be corrected or believe I’m missed something email me at josh@mwi.com or post in the comments below.
CMO Associations
There are many marketing associations out there that are great for CMOs, but here are the few that focus exclusively on the CMO or the person holding the top marketing role in an organization.
- The CMO Club. Approximately 1,000 members worldwide, very active on Twitter, with many frequent events and meetups.
- CMO Council. With over 10,000 members, this is the largest global CMO organization with a magazine, PeerSphere, and events around the world.
- Marketing 50. Managed by World 50, this is a very exclusive organization. It costs $50,000 to join, and the privacy of members is highly guarded.
Publications Covering CMOs
Many publications talk about marketing and report on CMOs, but these are the few that have dedicated a section of their websites to the role of the CMO.
- AdvertisingAge CMO Strategy
- CMO.com
- CMO Digital
- CMO from IDG
- Forbes CMO Network
- Marketing: CMO Roll Call
- Marketing Land CMO Zone
- WSJ CMO Today
CMO Research
Journalists Covering CMOs
Just a few journalists and writers have dedicated themselves so much to understanding and reporting about the CMO role.
- Amy Gesenhues, Marketing Land
- John Ellett, Forbes
- Steve Olenski, Forbes
- Jennifer Rooney, Forbes
- Mike Shields, WSJ
- Kimberly A. Whitler, Forbes
CMO Books
There are hundreds, probably thousands, of great marketing books out there, but not many books mention the CMO in the title. Here are the few that do.
- The 2015 Chief Marketing Officer Handbook: Marketing Strategies That Work
- The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers
- The Chief Marketing Officer: CMOs from the World’s Leading Companies on Building a Successful Team, Setting Goals, and Making a Financial Impact
- Chief Marketing Officers at Work
- China CMO
- CMO Hurricane: The Turbulent World of Marketing Executives
- The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents
- The CMO’s Periodic Table: A Renegade’s Guide to Marketing
- The CMO’s Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World
- Digital CMO’s Guide to Marketing Measurement: Think Like a Subarminer for Operational Success
- Earn It, Don’t Buy It: The CMO’s Guide to Social Media Marketing in a Post Facebook World
- Fact-Based Branding in the Real World: A Simple Survival Guide for CMOs and Brand Managers
- Leveraging Effective Brand Engagement Strategies: Leading CMOs on Building Consistency, Creating Relevancy, and Personifying the Brand
- Revenue and the CMO: How Marketing Will Impact Revenue Through Big Data & Social Selling
- Spanning Silos: The New CMO Imperative
- What the New Breed of CMOs Know That You Don’t
CMO Podcasts
There are lots of marketing podcasts out there, but these are the ones that are dedicated to the CMO.
LinkedIn Groups
- CMO Executive Network
- Chief Marketing Officer (CMO) Network
- Marketing Executive Network- CMO Strategy, Digital Marketing, Social Media, Mobile, Email, Analytics
- Forbes CMO Network
- CMO International
- Sales / Marketing Executives (CSO/CMO/VP)
Miscellaneous
- Top CMOs on Twitter
- Twitter list of CMOs
- 2016 Top 100 Most-Followed CMOs on Twitter
- Full List of 2015 Fortune 500 CMOs
- Full List of 2015 Global 500 CMOs
CMO Events
There are too many marketing events in the world to list here, so I have included only those events that specifically mention the role of the CMO.
- Chief Marketing Officer Exchange Middle Market
- Forrester (various)
- CMO 100
- CMO Asia Summit
- CMO Club (various)
- GDS CMO Summits (various)
- CMO Exchange
- Argyle CMO Leadership Forums (various)
- CMO Summits (various)
- Chief Marketing Officers Summits from Innovation Enterprise (various)
- CMO Summit from the CMO Council
- Digital CMO Summit
- European CMO Conference
- Forbes CMO Summit
- MMA CEO & CMO Summit (various)
- Spencer Stuart CMO Summit
CMO Influencers on Twitter
This is from data compiled by the research firm Leadtail. For more context see Steve Olenski’s Forbes piece Who And What When It Comes To CMOs And Twitter In 2015 and Are You Thinking Like a CMO?. As further research is released by Leadtail or other organizations this list will be added to.
- BenedictEvans
- Benioff
- BrennerMichael
- briansolis
- bryankramer
- cdixon
- chiefmartec
- danielnewmanUV
- DelRey
- elonmusk
- garyvee
- GlenGilmore
- GuyKawasaki
- HeinzMarketing
- hunterwalk
- iSocialFanz
- jack
- Jason
- jasonlk
- jaybaer
- jeffbullas
- JeffreyHayzlett
- JeffSheehan
- jill_rowley
- JoePulizzi
- JoshSteimle
- jowyang
- karaswisher
- KentHuffman
- kimgarst
- KimWhitler
- larrykim
- leeodden
- levie
- LollyDaskal
- MargaretMolloy
- markwschaefer
- MarshaCollier
- mcuban
- MeghanMBiro
- msuster
- mvolpe
- NealShaffer
- neilpatel
- PamMktgNut
- pmarca
- randfish
- rwang0
- sacca
- TamaraMcCleary
- TedRubin
- Vala Afshar
Most Popular Publications Shared by CMOs
This is from data compiled by the research firm Leadtail. For more context view Steve Olenski’s Forbes piece Who And What When It Comes To CMOs And Twitter In 2015. As further research is released by Leadtail or other organizations this list will be added to.
- Forbes
- The New York Times
- TechCrunch
- Business Insider
- Mashable
- Inc.
- The Wall Street Journal
- Harvard Business Review
- Medium
- Adweek
- The Huffington Post
- Fast Company
- Fortune
- VentureBeat
- Advertising Age
- The Washington Post
- Entrepreneur
- WSJ Blogs
- Bloomberg
- WIRED
- The Guardian
- BuzzFeed
- The Next Web
- The Business Journals
- USA Today
- The Verge
- CMO.com
- Re/code
- HubSpot Blog
- Time
- Mediapost
- Marketing Land
- Quartz
- CNBC
- Business2Community
- CNN
- The Atlantic
- Digiday
- The New Yorker
- Social Media Today
- CNN Money
- Fast Company Co.Design
- Marketingprofs
- The Economist
- Yahoo! Finance
- PR Newsire
- MarketWatch
- eMarketer
- NPR
- CIO.com
Most Popular Twitter Hashtags Used by CMOs
This is from data compiled by the research firm Leadtail. For more context view Steve Olenski’s Forbes piece Who And What When It Comes To CMOs And Twitter In 2015. As further research is released by Leadtail or other organizations this list will be added to.
- #marketing
- #socialmedia
- #CMO
- #tech
- #contentmarketing
- #mobile
- #leadership
- #startup
- #bigdata
- #startups
- #innovation
- #digital
- #IoT
- #Periscope
- #sales
- #business
- #data
- #content
- #analytics
- #infographic
- #digitalmarketing
- #branding
- #social
- #B2B
- #SXSW
- #NYC
- #technology
- #SEO
- #video
- #tbt
- #brand
- #StarWars
- #millennials
- #entrepreneur
- #adverstising
- #cloud
- #CEO
- #quote
- #ecommerce
- #FF
- #design
- #retail
- #Apple
- #SuperBowl
- #CX
- #smm
- #strategy
Josh, this is a great list. I’m curious what role, if any, conferences played in your book to connect with interview subjects for your CMOs book?
Jeffrey Hayzlett who runs the C-Suite Network was kind enough to give me a free pass to one of his events in San Francisco and that led to an interview at the event. Other than that, I didn’t utilize other conferences or events as it would have been too time-consuming. The two methods that were most successful in contacting CMOs were word of mouth (not surprising), and LinkedIn InMail (surprising).
Wow! Nice job, Josh! What a great resource for us CMOs and all marketers.