2016 Top 100 Most-Followed CMOs on Twitter

As part of my research for Chief Marketing Officers at Work I tracked down thousands of CMOs online, mostly through LinkedIn and Twitter. One of the outputs of my Twitter research was this Twitter list of over 2,500 CMOs. Today, I took this Twitter list and refined it to produce this shorter one of the top 100 most-followed CMOs on Twitter. In order to make the list it was necessary that:

The individual be a current CMO, VP Marketing, or other top marketer at his or her employer. Or…
The title “CMO” be a prominent part of this individual’s persona or brand, whether or not they currently hold that title.
The individual have tweeted within the past 90 days.

Interesting tidbits and disclaimers:

The #1 most followed CMO is someone you’ve likely never heard of, unless you’re involved in the gaming world.
Many high profile CMOs didn’t make it onto this list. You’ll be surprised at some of those who did make the list.
A few individuals got booted from the list because I couldn’t figure out what their real name was, or if they were a real person.
Having the most followers doesn’t mean these are the best, most famous, or most interesting CMOs. It’s one criteria among many. Still, making it onto this list makes them worthy of taking a look.
I included an extra 10 CMOs at the very end, just in case you’re wondering who almost made the list.
Follower stats as of 14 January, 2016.

	Name	Twitter Profile	Bio	Followers
1	Jordan Daley	JDaley	Owner of @TheNorthAgency \| CMO of @OfficialXGN, @MWeSports and, @IGLeSports \| Sponsored by: @NETGEAR & @PolkAudio \| Partnered with: @Microsoft \| #Seltering	305,974
2	Mona Scott-Young	MonaScottYoung	Mother\|Wife\|Proud Haitian American\|CEO/Monami Entertainment\|CMO/Myx Fusions Beverage\|RSQ Foundation\|GrassRoots Communty Foundation\|The Haitian RoundTable	235,930
3	Philip Schiller	pschiller	Apple, Sports, Cars, Science, Scuba, Drums, Photography.	186,466
4	Andrés Silva	andressilvaa	Proud Father. Speaker. Marketing Professor. CEO & CMO at t.co/7pLx61HFwK Co-Founder @TwSocial. Founder t.co/vevbvNHSWp	142,097
5	Ken Herron	KenHerron	#CMO \| Cool Hunter \| I increase companies’ revenue and market share by using new technologies to develop stronger connections between brands and their customers	129,761
6	Rodney Mason	rodmoose	GVP Marketing, Tweets are mine & not Blackhawk Engagement’s. Speaker @ SXSW & others t.co/vQwT7QUeyy t.co/7qJV8ugxo1	118,205
7	Steve Farnsworth	Steveology	A Forbes Top 50 Social Media Influencer, Demand Generation Content Marketing for B2B High Tech CMO at The @Steveology Group t.co/JwBgPTcP3H	118,200
8	Siefe Awade	Siefe	I play video games for a living. Life is GOOD.\| CMO of UMG @UMGEvents \| #eSports is my gig \|Opinions are my own	115,889
9	Christopher Penn	cspenn	VP Marketing Technology @shiftcomm, ninja, Marketing Over Coffee cohost, keynote speaker, Buddhist. More: t.co/A8btUucT8m Book: t.co/nkIj46YhZ4	87,773
10	Alan See	AlanSee	Chief Marketing Officer ~ t.co/YlBxACReXy ~ AMA Content Marketer of the Year and a Forbes Top 50 Most Influential CMO on Social Media	84,474
11	Matt Sweetwood	MSweetwood	Contributor @Entrepreneur @HuffPo @GoodMenProject • Speaker • Author #ManUp • Consultant • Photography Expert • Pres @JHP1941 • exPres #CMO @UniquePhoto	77,880
12	Michael Willson	buddhabutter	media neutral marketing veteran, creative director, CMO, dog lover, musician + dad	75,616
13	David Solana	dsolana	Co-Founder and Chief Marketing Officer of OPINATOR #3 Most Connected on LinkedIn in the World #1 in Spain	68,946
14	Carlos de Ory	mrstartups	Founder and Organizer @startupsmansion and @housepreneurs, CoFounder, Growth Hacker and CMO in t.co/UY6PpSessz, and Founder and CEO in @happylowcost	65,818
15	Charles Pascalar	cpascalar	VP, Global Mktg for Payless ShoeSource. Forbes Top 100 Marketing Minds. CASA Board Member. Views = own. One book for any parent t.co/mrUeHNdC1r	65,508
16	Rikers El	Rikers	VP of Marketing of KOODOO; SR VP Marketing Rucker Basketball #Branddevelopment #TeamBlackberry koodoomarketing@gmail.com	64,157
17	Rick Ramos	ricktramos	#CMO of @HealthJoy (t.co/pFyPagZTch) and Author of Content Marketing: t.co/0yTqRcRCJ5 – #ContentMarketing #Healthcare #Startup	63,762
18	Edward Nevraumont	Ednever	CMO @aplaceformom Lecturer @UW, Ex-@expedia @mckinsey @wharton @proctergamble, #marketing #analytics #marathon #travel, How I use Twitter: t.co/eIF5aUpNIm	62,791
19	RJ Frasca	rjfrasca	Director of Marketing & Product Development at @activescreening, Digital Marketing Strategist, #VZWBuzz & #LifeonFiOS Blogger, Husband, Dad, & Competitive Eater	61,376
20	Brian Kenny	hbscmo	Chief Marketing Officer for Harvard Business School by day, lead singer for Cramer Hill by night.	61,105
21	Myles Bristowe	mylesbristowe	Marketing Innovation at PSCU, CMO of #MakeYourMoneyMatter, Global Board of AMA, World’s Top CMOs to follow on Twitter, HuffPost Blogger, #inbound15	59,360
22	Craig Smith	craigpsmith	NH native, Dir of Marketing at a Boston insurance company, occasional author & publisher of DMR in my spare time. Views my own (of course).	57,019
23	Amber Naslund	AmberCadabra	SVP Marketing and evangelist @Sysomos. Author. Musician. Pittie rescue mama. Equestrian. Word Nerd. I solemnly swear I am up to no good.	55,841
24	Tom Osborne	youngstapreneur	Founder @Rouse – Business Content to Help You Grow. CMO @Kided_ – An App That Educates Children Through Play. Co-Founder of Worlds No.1 Daughter.	55,192
25	Bryan Eisenberg	TheGrok	Founder, CMO t.co/j0yDBpgcWk, Keynote speaker, best selling author – t.co/pO1VXpj6wW. Dad of 3. Youth #baseball coach.	55,079
26	Jason Yormark	jasonyormark	Director of Marketing @gosportsart t.co/afKdSuuomq	54,751
27	Iggy Pintado	iggypintado	Developing Practical Business Strategies that Deliver Valuable Outcomes. Head of Marketing at SAS Australia and New Zealand	51,546
28	Stacey Smith	staceys55	CMO/Partner at C&C Entertainment Firm, Owner of Red Carpet Marketing & Music Group, LLC. Red Carpet Records. Member of the National Recording Academy.	50,913
29	Olivier Blanchard	thebrandbuilder	Head of Marketing Innovation and Business Strategy @ OABC, bestselling author, keynote speaker, yada-yada-yada. Opinions are my own. I like croissants.	50,259
30	Rita Karatzia	RitaKaratzia	CMO of @SocialWiz. Communications & PR professional. Love swimming, #nature, #art, #sculpting #socialmedia. Tweets are my own. RTs not endorsement	48,433
31	Ross Kingsland	RossKingsland1	Inspiration Engineer \| #Tech #CMO \| Author \| International Speaker \| #leadership & #tech for @FASTCompany \| speaking #growthhacking & #inspiration	47,235
32	Jeff Jones	jjones	I love photography, big cabs, strong coffee, entrepreneurship, my three ladies, simple design, neuroscience, the feeling on the first tee and being in retail!	46,612
33	Michele Price	prosperitygal	Fractional CMO, Keynote Speaker, Voice of #BBSradio. Delivers Forward-Thinking Action. Fascinated by Consumer Behavior. Houston’s #StartupGrind Director	45,916
34	Justin Flitter	JustinFlitter	Marketing Manager @Tomizone \| #CX #CMO \| On the @TEDxAuckland team \| Previously @OraHQ, @Zendesk #CustServ \| Juggler \| Cricket Umpire \| #BlackCaps	42,474
35	Kent Huffman	KentHuffman	Serial marketer, #CMO/principal at DigiMarkPartners.com, partner at @RuttingRidge, board member at @CMO_Council and @Hootsuite Podium, author of @8Mandates	41,871
36	Daniel Newman	danielnewmanUV	#CEO @Broadsuite & V3B \| @Huffpost @Forbes @Entrepreneur Contributor \| MBA \| Paid Speaker on Social, Mobile, Big Data and Cloud \| Dad of 2 Husband to 1 \| #CMO	40,593
37	Debbie Millman	debbiemillman	debbie millman is a designer, artist, author, educator, CMO of Sterling Brands + host of Design Matters, the world’s first + longest running podcast on design.	40,379
38	Matthew Trifiro	mtrifiro	I am CMO @Mesosphere. I thrive on food, music, friendship, storytelling and intimacy—preferably all at once.	38,635
39	Jamie Gutfreund	JamieCentral	Global CMO @Wunderman Turning data & stats into insights & stories	38,542
40	Shiv Singh	shivsingh	SVP Global Head of Digital & Marketing Transformation at Visa, author of Social Media Marketing for Dummies & publisher of Sommelier India. Opinions are my own	36,583
41	Jetset Farryn	jetsetfarryn	VP Marketing & Brand Strategy, @Sweetgreen. Kors & Jetsetter Alum. Adventure Capitalist. Monkey Connoisseur. Adrenaline Junkie. Dance Fiend. Forbes #30Under30	36,320
42	Kyle Lacy	kyleplacy	Head of Marketing Strategy at @OpenViewVenture / Built global content team @ExactTarget @Salesforce @MarketingCloud. Author of 3 books from Wiley / Pearson	36,060
43	Michael Chase	chasethisnow	CMO of @stjoseph Communications. Futurist. Disruptor. Digital Evangelist. Creative Maven. Innovator. Entrepreneur. Speaker. Cool Hunter. Change Agent.	34,018
44	Amber Osborne	MissDestructo	CMO and co-founder of Social Media AI @Meshfire. Destroyer of Boredom. SaaSassin. Forbes Top 50 Social CMO. Gunslinger.	33,603
45	Antonio J Lucio	ajlucio5	Global CMO HP Inc. Proud father of 5 daughters; great listener. Citizen of the world. Live to help people find purpose and meaning at work. Opinions are my own.	32,113
46	Ali Hamidi	AliHamidi	Co-presenter & Exec producer of ITV’s #TheBigFishOff! Korda’s Head of Marketing, author of my new book ‘The Carpers High’. LFC fan! All views my own.	31,738
47	Aaron Kilby	kilby76	Director of Marketing & Business Development at @artisancolour. Founder and Host of @Media_Chat at #MediaChat! Major Coffee Addict & Love #Bacon!	31,610
48	John White	juanblanco76	CMO @SocialMktgSltns. I Blog on @LinkedInPulse, @GoodmenProject, @Dicedotcom, @BabbleEditor. About Me: #Dad #SocialMedia #Tennis #GrowthHacker #MBA #MexicanFood	31,605
49	Joanna Lord	JoannaLord	Marketing Executive, tech advisor, blogger. Growth marketer at heart. Obsessed with fashion and the visual web.	31,012
50	Hillel Fuld	HilzFuld	CMO @ZCastApp; Blogger @TechCrunch \| @TheNextWeb \| @Venturebeat \| Huffpo \| @SAI \| @Mashable; Mentor Google \| Microsoft; Startup Advisor; Family Man, Carnivore	30,803
51	DC Griffith	Griffopolis	Head of Marketing #UX @salesforce; arts fanatic; filmmaker; ENFP. Endorsements, vents, and opinions are personal and always my own.	30,452
52	Blake Mallen	BlakeMallen	I create things. Then inspire others to use them to transform their life, health, & prosperity. CoFounder, CMO ViSalus	30,197
53	Antonio Gimeno	antoniogimeno	Serial Internet #entrepreneur, #founder @hoyreka, father, #IronBloggerES coordinator in Madrid, #CEO #CMO #contentmarketing since 2002, #marketingcontenidos	29,459
54	David Berkowitz	dberkowitz	#CMO at agency @MRY. Serial marketer, not killer – @aaronstrout. Contributor to @adage. Supporter of @foodbank4nyc.	29,040
55	Shashi Bellamkonda	shashib	Smiles are free & priceless, CMO t.co/tUBXdDwmh5, Small Business Speaker & Columnist, Digital Marketing leader & Prof. Georgetown Univ	28,768
56	Margaret Molloy	MargaretMolloy	Global CMO @SiegelGale \| Top 5 #CMO on Twitter \| #Irish in NYC \| @HarvardHBS #Brand #Marketing #B2B #Tech #Simplicity #Fashion #Mom #Omnicom Tweets by me	28,281
57	Deborah Cole	CoachDeb	Published 1st book on New Media Marketing, Traveler, New Media Consultant, Marketing Director @NMX & @TBEXevents Love Racing Cars or driving them around Europe	27,926
58	David Alston	davidalston	Chief Innovation Officer @Introhive. Startup Advisor. Forbes Top 50 CMO on social media. Advocate for @nbplus_/@brilliant_labs. Past CMO of Salesforce Radian6.	27,643
59	Sonny Ganguly	sonnyg	CMO @WeddingWire, marketing strategist, technology enthusiast, entrepreneur, angel investor, industry speaker, wine connoisseur, Ravens fan, #dctech supporter	27,199
60	Ananya Roy	ananyaroy	CMO at t.co/HmJ1KklJAv web development company. Passionate about online marketing, painting, traveling and of course kite playing.	27,105
61	Cheryl K. Burgess	ckburgess	CEO & CMO @BlueFocus\|Author @SocialEmployee (McGraw-Hill)Wharton author\|Forbes Top 5 Influential CMO\|The Economist t.co/XyaTpMirHl t.co/Xn5RoGfVUD	26,637
62	Larry Sieger	SiegerLarry	Head of marketing here @UniBul. t.co/DryjoSFiDS	25,773
63	Keri Jaehnig	kerijaehnig	Founder & CMO ~ Award winning social media marketer at @ideagirlmedia; Helping business brands, public figures & non-profits achieve online marketing success.	25,497
64	Ian Murray	advnturecaptlst	Data Scientist \| Social Entrepreneur \| Nonprofit Consultant \| Athlete \| etc ….. Co-Founder & CMO @sotraproject … Lead Data Scientist @twitch	25,298
65	Katrina Klier	KatrinaKlier	Chief Digital Officer + CMO type exec; Women in Tech Advocate; Believer in Smiles; Geek at Heart; Global Managing Director @ Accenture; My Tweets Here	25,138
66	Mike Allton	mike_allton	Content Marketing Practitioner. SiteSell CMO. HootSuite Pro & Author. t.co/z4l3ecFceX Specialties include #Blogging, #SocialMedia and #minestrone.	24,886
67	Phil Cooper	PedalSureCMO	CMO PedalSure	24,834
68	Jeanne Hopkins	jeannehopkins	SVP/CMO @followcontinuum Building teams to accelerate revenue. Love to advise, coach and mentor inbound marketers to grow and scale.	24,279
69	Wes Yee	WesYee	VP Marketing at Sequoia	24,265
70	Thomas Butta	ThomasButta	CMO @Sprinklr. Helping challengers and disruptors create signals that cut through the noise.	24,197
71	Sujan Patel	sujanpatel	Growth Marketer. Co-Founder of t.co/ddspymS4rR & @Narrowio VP of Marketing @WhenIWork. Contributor at @Forbes, @Entrepreneur & @Inc Skydiver	23,951
72	Jason Smylie	capriottisjason	Owner, CMO, CIO – Capriotti’s Sandwich Shop \| futurist, speaker, franchise executive, future author, family man, UNLV Rebels Fan/Alum, crohn’s, cancer survivor	23,834
73	Mark Horvath	hardlynormal	Do-Gooder. Loud Mouth. Marketing Guy. Founder of @invisiblepeople t.co/mKhgjGdYtp. CMO at @RescueMission & @iShopThrifty	23,669
74	Leslie Osborne	LeslieOsborne12	Former Pro Soccer Player & Captain @USsoccer_WNT I Asst. Athletic Director @SantaClaraUniv I TV @FOXSports I CMO @sweatcosmetics I Ambassador @puma @gomacro	23,351
75	Maren Hogan	marenhogan	Chief Marketing Brain of @RedBranch Media. I help folks in recruiting, talent acquisition and HR, figure out marketing, community and social. #TBEX #HRTech	23,299
76	Joe Chernov	jchernov	VP of Marketing for InsightSquared. Also lend a hand to startups and wildlife causes when I can.	22,931
77	Jeff Hennion	jeffhennion	CMO at @GNClivewell. Board member @Briggs & Stratton and @Sewickley Academy. Advisor/Investor in @BrandingBrand, @Metamorphicvc & @Altiuspgh, Northwestern fan.	22,812
78	José Carlos Cortizo	josek_net	Co-founder and CMO at @brainsins_en ; Business Angel on several #ecommerce and #tech startups. Co-founder of @GamiWorldCon @eCommBeers and @OffOnCommerce	22,695
79	Lisa Petrilli	LisaPetrilli	Forbes Top 20 Social CMO; CMO & COO To Be A Woman Inc.; Lead at The Social Architects; Author The Introvert’s Guide to Success in Business & Leadership, Speaker	22,484
80	Ryan T. Sauers	RyanSauers	President/#CMO \|Sauers Consulting & @OurTownGwinnett\| Doctoral studies #Leadership\| Cert.MBTI/DiSC\| Speaker\| Author @WouldYouBuyFrom\|Adjunct Professor\|JN 14:27	22,459
81	Heather Zynczak	hzynczak	Heather Deason Zynczak. CMO at Domo. Tech, Marketing, BI, SaaS, Social Media, Startups, Big Data, Mom of 3 Boys	20,985
82	Deep Sherchan	bexdeep	CMO & Co-Founder Simplify360 – The Best Social Customer Service Platform	20,673
83	Christian Buckley	buckleyplanet	Chief Marketing Officer for t.co/QwHSmBZSED (@followbeezy), passionate about all things collaboration & social. Office365 MVP, #IAMCP, #PSSPUG	20,415
84	Jemie Sae Koo	jemiesaekoo	I’m a horizontalist in a vertical world. Walking the grounds of gratitude where happiness is found. Head of Marketing at @Avasant #AI #robotics #foodie	20,185
85	Maria Winans	MariaWinans	CMO, IBM Commerce, Mobile and Social \| Tweets are my own	20,010
86	Marc Lobliner	MarcLobliner	t.co/lBKyWs323M Chief Marketing Officer, Owner MTS Nutrition and EthiTech Nutrition, Pro Bodybuilder	19,860
87	Raghav Mathur	Xinasha	Co-Founder and CMO @BlackShellMedia, an indie game marketing and publishing studio. Dog lover and avid photographer. Based in the Bay Area.	19,454
88	Quentin Nichini	quentinn	Cofounder / CMO & CTO @grytics @wholikesus Facebook group analytics & page analytics #wordpress #facebookapi #webmarketing #digitalmarketing #CQTM #moviebuff	19,450
89	Mike Lewis	bostonmike	Dad & Husband, CMO, Prof @ClarkUniversity, Author of @StandOutSocial, Boston Sport Fanatic (#Pats, #RedSox, #Bruins, #Celtics)	19,231
90	Sarah Ross	sarah_ross	Head of Marketing & Communications @Flipagram; Investor in @lyft and @square; Founder of @waywire and West SF+NY; Chocolate Addict; Dear Kitten!	19,172
91	Kipp Bodnar	kippbodnar	CMO @HubSpot ($HUBS)	18,907
92	Jonathan Mildenhall	Mildenhall	I have the pleasure of being the CMO of Airbnb. I believe that a world full of greater humanity and creativity is a better world for all. Airbnb fuels both.	18,842
93	Lee Applbaum	leeapplbaum	Global Chief Marketing Officer, Patrón Spirits International AG	18,821
94	Alex Huggan	alexhuggan	Commercial #music & #portrait #photographer based in Hollywood & #CMO of @aceingautism Avid tea drinker and lover of @marmite	18,511
95	Nigel Cooper	nijay	Author, 1st novel Beat The Rain will be published by Roundfire Books (a JHP imprint) in 2016. Also CMO at t.co/tJtiDZv9wy, t.co/zWjZ6KK5Ri	18,189
96	Eliott Wolbrom	ewolbrom	Blessed Father/Husband, Sports Enthusiast, @NYRangers Diehard, Social Media & Politics Junkie, Marketing Addict and – for fun – #CMO @MajorEnergy. #PersonalAcct	18,106
97	DJ Waldow	djwaldow	Director of Marketing @ZignalLabs \| @umich alum \| Lover of beer, coffee, and people \| I love a good smell \| #HashtagAddict	17,788
98	Maggie Fox	maggiefox	SVP, SAP Global Marketing. Board Member @TheHSF. Former CEO of Social Media Group. This is my personal account.	17,691
99	Nathan Rosenberg	nathandr	Aussie living in the US. CMO at Virgin Cruises. Excited about doing something truly awesome. Married to the amazing @davidmcinerney. Feel free to say Hi.	17,609
100	Stephen Monaco	StephenMonaco	#Digital #Marketing Pioneer – Forward-Thinking #Strategist – Built Raw Startup Into Global Brand w/ 70% Market Share – #CMO – IBM Futurist – #MarTech – #IoT	17,384
101	Kevin Thomas Tully	kevinttully	Social Media Strategy \| Speaker \| Revenue Accelerator \| CEO/CSO/CMO \| VP Social Enablement @rFactr @JohnsHopkins #SocialSelling t.co/aFIyi6RNd9	17,211
102	Ville Tolvanen	villetolvanen	Forbes Top 3 Influencial CMO \| Founder \| #Digitalist \| Strategist \| Advisor \| Keynote \| Follow my international profile @digitalistinfo	17,088
103	Jon Iwata	coastw	SVP, Marketing & Communications, IBM. Passionate about how data is transforming how our world works. Helping IBM be true to its corporate character.	16,786
104	Jascha Kaykas-Wolff	kaykas	CMO @Mozilla. Dad of 3. Startup advisor. Pocket squares. Agile Marketer. #growthverse co-creator. Author: Growing Up Fast t.co/N6zODmMWmX	16,680
105	Jennifer	GUNNARSjem	Co-founder & CMO @GUNNAROptiks \| Defender of Vision	16,650
106	Ron Medlin	RonMedlin	CMO @98ToGo, @HubSpot Marketing Ninja, #ContentMarketing Strategist Specializing in #Travel and #Hospitality Marketing. Lover of all things #OleMiss Rebels!	16,626
107	Eli Langer	EliLanger	chief marketing officer at growing supermarket chain • former @CNBC social media producer • volunteer for @KidsOfCourage • elilanger@ymail.com	16,570
108	Marc Mathieu	marcfmath	CMO @Samsung USA. Marketing maverick. Building brands with purpose. Tech and Start Ups fanatic. Board member @PunchdrunkUK, @AlmeidaTheatre, @E_N_O	16,391
109	Brian Kardon	bkardon	CMO @ThinkingPhones. Sharing ideas about demand gen, marketing, SaaS and the tenor saxophone. People say I ask a lot of questions.	16,380
110	Sue Cartwright	suecartwright	Head of Marketing & Community @ingeniumpeople for In-House Resourcing Champions. Passionate about #photography #philosophy #music #cake http://t.co/E4SwaVr6CY	16163

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Ken Herron

7 years ago

Hi Josh,

Thank you for pulling this list together, honored to be included with such a great group of people from around the world!

Regards,

-K

Ken Herron
Chief Marketing Officer, Unified Inbox Pte. Ltd.
@KenHerron
Try social media publishing tool Outbox Pro for free now at http://outbox.pro!

Amber Naslund

Thanks, Josh! Thrilled to be included among great friends and colleagues.

Jason Yormark

Thanks for taking the time on this. Honored to be on the list and also feeling guilty of neglecting my Twitter feed. Perhaps this will be the kick in the ass I need!