I just got the latest issue of Connect Magazine today. Inside is an article called How to Pick a Web Design Firm which hasn’t been posted to Connect’s website yet, but once it is I’ll link it here. The article is written by Brandon Anderson from i4, which is one of MWI’s competitors. Of the…

I recently was invited to participate in a marketing research study on blogging. The study was conducted by Nora Ganim Barnes, Ph.D., Chancellor Professor of Marketing and Director, Center for Marketing Research at the University of Massachusetts Dartmouth.

Pet peeves? Yeah, I’ve got a few. One of them has to do with being poorly marketed to. I don’t mind people marketing to me, but for the sake of Pete do your research and use your basic intelligence to create something that will have at least a chance of reaching me. There are over…

“Life Elevated” That’s Utah’s new brand. “The new slogan embodies the heart and soul of our state,” Gov. Jon Huntsman Jr. said in a prepared statement. “It captures the essence of life in America’s greatest state.” I wonder who prepared the statement for him? In what appears to have been a rather rude and unnecessary…

So I’m republishing what I saw on somebody else’s blog as well as somebody else’s, so what? Isn’t that what blogging is all about? This was too good to pass up, however, because it leads into a good conversation on a number of topics, including: 1. Because a company is big, does that mean everything…

If you’re looking for a branding firm in Utah click here. However, this is a post about the process of creating a new brand for the state of Utah, as covered in this latest article from the Deseret News. It’s a process fraught with danger as well as potential payoff, although in my opinion the…

I had something of an epiphany the other day. For years I’ve assumed that most non-designers, clients included, don’t know what good design is. But now I’m looking at things in an entirely different way. I think the problem might be that most clients don’t know what bad design is.

I often wonder how it is that adults can so easily forget what it was like to be a teenager. I think about this frequently, because I frequently see marketing and advertising campaigns, designed to target the 13-20 year-old demographic, that are so completely out of touch as to be damaging to the brand, product,…

Just saw a link to a page of CEO bloggers on Paul Allen’s blog.

This is from a letter I wrote to the faculty of the Visual Arts Department at Brigham Young University. ___________________________ Hello BYU faculty, I’m the owner of a firm in Draper that provides graphic and web design services. I get a lot of resumes, emails, and phone calls from recent BYU graduates and students of…