I’m at a meetup tonight at The Hive, listening to online marketing expert Art Lee of Passkit and Hong Kong Internet Marketing Coach on the topic of using eBooks for online marketing. He gave a great presentation. Afterward I asked him for his top three tips. Here they are:
1. Understand what your customer wants to hear.
2. Have a point a view. Don’t regurgitate what other people are saying, have a conversation with customers.
3. Include a call to action. If there’s no call to action, what’s the point?
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