PR Is the New SEO: How to Get Your Brand Into AI Search Results

This post is a follow up to a panel I was a guest on with host Chris Raulf of and co-panelist Brett Farmiloe of Featured. There are three reasons people have traditionally invested in PR: credibility, exposure, and SEO. Those still hold. But now there’s a fourth reason, to show up in AI or LLMs.
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How I Got Verified On Instagram

  Want to know how to get verified on Instagram? I can’t guarantee my formula will work for you, but it worked for me. The crazy thing is that I tried for years to get verified and couldn’t make it happen, and then I changed ONE THING and within days I had the coveted blue
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Write Better PR Pitch Emails With The 7 Systems of Influence

Q: Hey Josh, I just read an article written by you titled “How To Get Free Press For Your Business.” It’s an older article, but I stumbled upon it because I am part of a small start up that is trying to find ways to increase our visibility. To that end, I thought about writing
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Personal Branding Is B2B Marketing

Last week I spoke at a marketing conference and afterward a woman came up to express her frustration. “I know it’s not your fault,” she started, “But the descriptions weren’t clear and the program said you were going to talk about marketing on LinkedIn, and I thought you were going to talk about B2B marketing
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Your Guide To LinkedIn Engagement Pods

How do some people on LinkedIn get hundreds and even thousands of likes and comments on their content, while others are lucky to get a handful of likes and perhaps a comment or two? The best way to go viral is to consistently create incredible content that attracts a large, loyal, relevant, and engaged audience
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What To Do When What Used To Work Stops Working

Facebook recently changed their feed to promote posts from your friends and family over those from brands. That’s great news for your friends and family, but perhaps not so great for some marketers, who are scrambling to adjust. LinkedIn recently changed their feed as well. Two months ago I could have put up this post, in which I’m
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Top 50 Marketing Writers To Follow In 2018

Want to learn how to become a master of marketing from marketers who don’t just know marketing, but know how to write about marketing in a way that is a pleasure to read? Follow the folks on this list. In no particular order: Dorie Clark Dorie Clark is a marketing strategy consultant, professional speaker, and
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