If you have knowledge in your head that will benefit others then you have an obligation to share it.
Perhaps you know how to:
- Launch successful businesses
- Write compelling content
- Speak in public
- Manage complex projects
- Lead people
- Navigate the law
- Dive deep into numbers
Whatever your skill, there are thousands, if not millions, of people who want and need access to your experience, and LinkedIn is one of the best ways to deliver the knowledge you have to share.
Not only can you serve others with your knowledge, but you can build your business and/or career at the same time.
I started my marketing agency MWI in 1999.
Although we did great work for our clients, we never seemed to have the time to focus on our own marketing, and we struggled to get new clients.
That all changed in 2013 when I got the opportunity to write for Forbes.
Writing for Forbes led to writing 300+ articles for two dozen publications, and that writing led to a book deal, a TEDx talk, MWI offices on three continents, an invitation to hang out with Richard Branson on his private island, and last time I counted–well over $5M in revenue for MWI.
What was it about my writing that generated these amazing results?
Nothing too fancy, I simply shared the knowledge I had gained running a marketing agency.
I shared all our secrets about how we did the work we did for our clients, and that led my readers to trust me, and by extension MWI, and as a result MWI experienced phenomenal growth.
But I gave up writing for Forbes, Entrepreneur, Mashable, and all those publications because I experimented with LinkedIn and found I could get results there much more easily, without having to bother with editors and restrictive policies.
I continue to build up MWI, and have launched a second business almost 100% on the back of the content I publish on LinkedIn.
I use thought leadership on LinkedIn to:
- Attract top talent
- Find partners
- Generate sales
Whether you’re an entrepreneur starting a business, an executive growing one, or a professional looking to build a successful career, you can use the strategies I’ve developed for LinkedIn to do it better, faster, and cheaper.
“But where do I start?”
It took me months of experimentation to master LinkedIn’s basics, and I only got to where I am today after years of trail and error.
You don’t need to do everything I did.
I made all the mistakes so you don’t have to.
And you can do everything I’ve done much, much faster.
In fact, you can start getting results today.