“I need more leads!” Whether you’re in sales or an entrepreneur (which means you’re also in sales) you’ve thought this to yourself or said it out loud. I said it to myself for the first time in December, 1999. That was right after I started my marketing agency MWI. I was on the phone talking…
5 Ways To Get Value From LinkedIn With Less Than 5 Minutes Per Week
You’re busy? Me too. Here are five ways you can benefit from LinkedIn in less than five minutes per week. 1. Review Your Title If your LinkedIn title matches the job title on your business card you may want to consider updating it. The problem is your job title doesn’t tell anyone what you do…
5 Keys To Thought Leadership On LinkedIn
Key #1: Change Your Mind About What “Thought Leadership” Is “But I don’t WANT to be a thought leader!” Wrong. You don’t want to do what you think thought leaders do, because when you think about thought leaders, you think of ego-driven, pompous, arrogant jerks who are constantly self-promoting and spamming you. That’s not thought…
How do you optimize your LinkedIn profile for internships and job searches when you’re still in college or have just graduated?
This question was asked on Quora: “How do you optimize your LinkedIn profile for internships and job searches when you’re still in college or have just graduated?” My answer: I use The 7 Systems of Influence framework to work through questions like this. Vision: What do you want? That’s pretty straightforward, you want an internship…
Everything I Know About LinkedIn Success
Perhaps you’re expecting a long read, after all, I just wrote a book on how to succeed on LinkedIn, so this post must include everything in that book, plus more, right? Instead, I can sum up everything I’ve ever learned about how to succeed on LinkedIn in a single word: Serve. If you want…
All The Marketing Hacks For My Book Crowdfunding Campaign
Note: This campaign is running May 15th through June 15th, 2019, so if you’re reading this between those dates then this blog post isn’t done yet, I’m still adding to it, and I’d love your suggestions! In this post I share everything I did to get the crowdfunding campaign for my new book 60 Days…
LinkedIn Quick Tip: Use Your Banner
Your banner is that big horizontal space behind your profile photo. If you haven’t uploaded anything, it’s a default blue design, like this: Except without the sad emoji face, I added that. You may have thought about using that space before and then thought “Bah, I’m not a designer, and who cares what I…
Slay The Same Dragon. Every Day.
I got this advice from a Forbes editor soon after I began to write for the publication in early 2013. He could have simply said “Focus!” but “slay the same dragon every day” stuck a lot better in my mind. I figure it might stick better in yours, too. What the Forbes editor meant…
Quick LinkedIn Tip – Customize Your URL.
Customizing your URL on LinkedIn is not mission-critical, but it’s free and takes all of a few seconds, and can make a difference in how others perceive you because it looks more professional, so why not do it right now? To change your public profile URL: 1. Click the Me icon at the top…
Want To Go Viral On LinkedIn? Respond to comments.
Want your LinkedIn posts to go viral? Then respond to people who comment on them–quickly. I don’t want to make too big a deal about this, but let’s put it this way–I’m currently writing a book called 60 Days to LinkedIn Mastery, which contains 60 LinkedIn tips, and this tip is definitely in the top…