Good heavens, it’s amazing how many podcast equipment lists I read through and yet STILL I ended up having to buy more and more stuff as each time I bought a new thing, it turned out I needed some other thing to go with it. Here’s the entire list of everything I use—if your podcasting needs are similar to mine, you won’t need anything other than what’s here.
Your needs may differ from mine. When I began getting set up for podcasting I wanted to be able to do the following:
- Record straight to my computer via USB.
- Get high quality voice recording without background noise.
- Minimize the need for any special software.
- Save money.
- Save space on my desk.
- Save time–didn’t want to have to do a bunch of set up each time I recorded.
Does that sound like what you’re trying to do? Then let’s dive into the list.
Microphone + Accessories
I started out with a Blue Yeti mic and you know what? It’s a pretty good mic, but it picks up a lot of background noise. Still, it is quite affordable. But if you’re going for affordable I recommend the Audio-Technica ATR2100, which is also a very portable mic. It’s half the price of the Yeti, and smaller and lighter. Pair it with a Dragonpad USA pop filter and a $9 carrying case and you’re good to podcast from home, work, or on the road.
If you can spend a few hundred dollars, then here’s the setup I recommend:
Heil PR40 Microphone – It cuts out background noise like a pro. I live in a high rise in a noisy part of a big city in China with LOTS of noise outside like jackhammers, street washing trucks playing It’s a Small World (don’t ask), honking cars, yelling joggers, and happy children, and it’s great at picking up my voice but not all that other stuff. I run the air conditioning while I’m recording and it’s not an issue at all.
But you will need some accessories to go with that mic…
Boom Arm – This is definitely worth it, and yes, you need to get the Heil boom arm, not some other cheap one. Having this boom arm means the mic is right where I need it, when I need it, and the rest of the time it’s easily out of my way and not taking up desk space. By the way, I also bought the vertical wall mount for the Heil boom arm, but decided that the clamp that is included and which attaches to my desk is actually more convenient.
Update 2023-Feb-28: I still like my Heil boom arm, years after I first bought it, except for two things. First, the plastic pieces that hold the cables inside sometimes pop off. Not often, but every once in a while. The second thing is that it’s SQUEAKY! When I move the boom arm, it makes a shrieking noise like a pterodactyl coming in for an attack, and it seems to come from each individual part that moves, so it’s not like I can put some oil on just one part. Neither of these problems are big enough that I wouldn’t recommend it, or that I’m shopping for a new boom arm, but they are big enough that if I had to buy a new one for some reason, I’d probably try something else, like the JOBY Wavo Boom Arm.
Shock Mount – This is the thing that makes it so when you bump the table your mic is connected to it doesn’t produce a bump on the recording. Plus it looks really cool, so def must have.
Pop Filter – Just about any cheap pop filter will do, but if you want one that is made specifically for the PR40 then get the BSW RE27POP (no, it’s not available on Amazon). Funny side story, I ordered mine and when I got it the welding was off and so the pop filter was slightly misaligned. It wasn’t really an issue for recording, it just looked kind of funny, but I figured hey, I paid for this thing, I should get one that isn’t defective, even if the defect is only cosmetic. I contacted customer support with a photo and the guy instantly wrote back and said “So sorry, that’s totally unacceptable, we’ll get you a new one right away, no need to ship the other one back.” They shipped the new one to me, and guess what? It’s also misaligned, exactly like the other one. I suppose if I were an unreasonable man I’d ask for a third, but hey, it still records fine, I’ve now got a backup, I think we can call it even.
Custom Mic Flag – If you’re going to do video like I do, then it’s a way to get a little bit of advertising on the screen the whole time you’re talking. I got my custom mic flag from Impact PBS and they did a great job, super fast shipping, etc. It cost a little more than I was expecting but I needed it done fast and right and didn’t have time to mess around, and they were fast and got it done right, so I’m happy.
At this point I thought I had everything I needed. What else could there be? But then everyone started telling me that my recordings were too quiet. What the heck? I just spent all this money, how could the sound not be incredible? Several hours later, what I learned was that I needed more “gain,” which in my world of trying to resist eating too much Ben & Jerry’s is a bad thing, but in the podcast recording world it turns out to be something good.
CloudLifter – Not only did I need gain, I needed 25 DB of “clean gain,” and apparently the thing for that is this CloudLifter device. Frankly, when I started reading things like “Uses phantom power to give passive mics (mainly used for dynamic and ribbon mics) up to +25dB without passing phantom power on to mic,” my eyes started to glaze over and I felt this was just way too much to ask of me to read stuff like this, but I bought the thing, and it works, so just buy it already and skip trying to understand it all if you’re intent on getting the results and don’t care how you get them.
Focusrite Scarlett – But wait, there’s more! I thought that bit about phantom power and passive mics meant I didn’t need anything else. But if you’re going to use a CloudLifter then you need something to give it power, and USB isn’t enough. It only took me several hours to figure out my CloudLifter wasn’t defective, and that I needed one of these Focusrite Scarlett Solo (2nd Gen) USB Audio Interface thingiemajiggers. Fine, another order on Amazon. At this point it wasn’t the money I was spending that bothered me, it was that nobody told me I needed any of this stuff and it was taking me all sorts of time to figure it out on my own. The Focusrite was only $70, the CloudLifter was $150, so it’s not like I was going to go bankrupt buying these things, but my time? That’s worth a lot more.
So of course after I posted a photo of my setup on Facebook then my buddy Gunther jumps in and says “No,no buddy. Return those. Universal audio Apollo Twin. I also had a scarlet. The apollo is gold.” Turns out the Apollo Twin is $900. When I asked Gunther to justify the cost, he said “The apollo twin is a computer and a perfect Daw. You’ll have one unit that you plug in your mic in, nothing else. You can run plugins right on the internal processor to add compression, reverb, eq; to give your voice that high quality sound. It’s thunderbolt connected so no latency. Plus many more advantages, but the scarlet will do. When you decide to upgrade maybe.”
Well, he convinced me. I decided to stick with the Scarlett. No regrets so far.
Except for one thing…when you record with the Scarlett it puts everything on a single track, on the left speaker. In other words, if you go back and listen to your recording it will only be coming out of the left speaker or headphone. It’s not big deal for a sound engineer to turn this into stereo, but it’s something to be aware of and I’d prefer that the Scarlett had a setting that would allow you to switch between mono and stereo, but there it is. I’m guessing the Apollo doesn’t restrict you this way, but is that worth an extra $750? I’ll let you decide. This is the one area on this list I feel like isn’t finalized, and so some part related to this may change in the future.
Cables – Somewhere in this process you’re going to need an extra mic cable. They’re cheap, so you should buy two.
I may have overdone it on these, but I wanted to hear what I really sound like without a bunch of outside noise coming in my ears, and these Audio-Technica ATH-M70x headphones get that job done very well. My only gripe with them is that even with the padding my ears touch the inside part and get a little sore after a few hours, but it’s very minimal. Overall I’m very happy with these.
Update: I don’t use headphones at all anymore. My mic gets rid of background noise so well that I can have my sound on and it doesn’t get a trace of feedback. Since the headphones mess up my beautiful, lustrous hair, and hurt my tender ears after a few hours, I decided to go headphone-less and never looked back.
Yes, it’s worth investing a bit to absorb sound in your recording space and and improve the acoustics, but there are a few tricks. The easy part is that you can buy pretty much any foam tiles and you won’t go wrong on those–they’re cheap and they’re all pretty much the same. Now, here’s what I spent a lot of time and money figuring out–how to attach them to walls so they don’t fall off, especially in humid climes. The big secret here is the Command strips from 3M. Trust me, I tried all sorts of stuff, and ruined the paint job in my home office before I found these. Not only did they stay stuck to the office walls, but when I went to move then sure enough, they peeled off and left the paint job intact, which was pretty incredible because the place we were renting used terrible paint that was falling off all over the place. If you have any problems with these sticking it’s going to be that they don’t stick well enough to the foam, in which case just use some Gorilla Glue or something to glue one side to the foam, and then you’re good.
Seriously, if I had been able to read the above paragraph before I started all this, it would have saved me a ton of time and a lot of money paying a guy to come repaint the office. Ugh.
Just to be thorough, if you’ve got one of the new Macbook Pros, like I do, then you’ll need a USB adapter to plug your USB cable from the Focusrite Scarlett into your computer. BTW, don’t buy one of those new Macbooks until you watch this. Yeah, I thought it was funny too, then I bought one of those Macbooks—I’m not laughing anymore.
I use Calendly. There are many other similar online services to make it easy to set up recording hours and let guests pick and choose, but Calendly offers everything I need and if it ain’t broke, why fix it? And they keep adding things that make it extra convenient, like the ability to integrate with multiple Google calendars so I don’t accidently schedule a guest for a time slot that’s already taken.
I used to be a die-hard “WordPress only” fan. However, a few years ago I began to use Squarespace and I’ve become more and more impressed with its features, especially after they updated to version 7.1. They now include features specifically for podcasters, making it an even easier solution for your website.
So here’s the thing…YouTube is fast becoming the biggest podcasting platform. Yeah, yeah, iTunes is still the big one, Spotify is huge, but YouTube is big and with Alphabet’s push to make YouTube Music a serious contender, watch out for Google Podcasts to end up lumped into their Music platform…maybe. That doesn’t mean you have to put video up there, you can just put audio up there and people can play the audio and listen to it. It’s easier than listening in iTunes, right? Apple is pretty good at designing hardware and some software but iTunes is a mess if you want a simple podcast listening experience and YouTube is about to eat their lunch as they get YouTube Premium dialed in, which, by the way, is now free if you are a Google Fi mobile subscriber.
Add to this that nonverbal communication is often more important than the verbal, and why not do video, since you’re recording the audio anyway? That’s why I use Zoom. The free version is plenty if your interviews are all going to be under 40 minutes and it’s just you and the guest (not a group interview). If you’re going to do interviews longer than 40 then yes, you’ll want to upgrade to the reasonably priced paid version. Here’s what I love about Zoom:
- Easy for guests to sign in and use. I’ve already done 40 interviews with it and have had virtually zero complaints from guests.
- Records HD video.
- Records separate audio from video, and also separate audio for you and your guest, which allows a sound engineer to do good things with it.
- Records to your local computer.
- It just works.
I’ve tried Skype and other webinar software and I just don’t find anything else as reliable.
Editing and Mixing
Full disclosure: I don’t do this myself. It’s above my pay grade. Instead, I created a podcast management company within Influencer Inc that handles this service for me as well as clients. Andrew, our podcast manager, tells me he does all his editing and mixing in Audacity, which John Lee Dumas, master of Entrepreneur on Fire, also recommends, so I figure it’s a safe recommendation. However, others use GarageBand or Adobe Audition, and I’m not going to tell you you’re wrong to use them yourself.
Libsyn is pretty good, but I moved to Spreaker and I think it’s better.
Of course if you’re going to do video then you need a webcam. I used to think the Logitech C920 was good enough. Then I upgraded to a Logitech BRIO with 4K for $200 and thought it was overkill…until it became a necessity. Then I upgraded to using a DSLR camera and WOW, what a difference! Yes, it costs more, but it looks 100x better to have a good camera and lens to get that blurry background effect. There are lots of good setups, but here’s one you can check out that’s custom made for this.
If you’re going to do video then a little bit of good lighting goes a long way. I went with the Interfit F5 3-Head Continuous Fluorescent 5600K Daylight Lighting Kit and yes, it makes a big difference, but I sometimes wonder if I bought the right kit. They’re big, bulky, and not easy to transport. They’re also not super high quality. I sometimes wonder if I should have just gotten these. By the way, if you buy replacement bulbs make sure you get blue bulbs, not the yellow ones, which make you look yellow instead of natural. Blue is the color of outdoor light.
When I travel and do video I’m going to try out a pair of LED lamps like this or this. Not ideal, but better than normal hotel room lighting. If you want simpler, a ring light that clips to your laptop might be the right fit.
Did I miss anything? Anything you would add? Don’t like one of my picks and think you have something better? Let me know in the comments below!
Q: Where do I sign up for your podcast?
A: Search for the Published Author Podcast everywhere good podcasts are listened to.
Thanks for the stellar list. I am chuckling at your writing style… almost like you were talking this one out. I have used Blog Talk Radio before for my podcast, which meant that me and my guests would just call into a designated phone number. It was live broadcast and then recording available for time and eternity afterwards. I haven’t done that blog for years and am about to start it up again, so was going to just relaunch on that same system. But, with all your gadget talk, makes me wonder if I need to be using another podcasting system. What do you think about Blog Talk Radio? Thanks sir!
I’m not familiar with Blog Talk Radio, but when I was recording interviews for Chief Marketing Officers at Work I used UberConference and it didn’t do a live broadcast, but it was great for recording the call and making it super easy for the guest. If I were doing audio only, this would probably be the way I’d go, but again, that’s without having checked out Blog Talk Radio yet.