Diana asks “How do I build my personal brand while still working at my corporate job? How can I convince them there isn’t a conflict of interest?” This conundrum isn’t unique to personal branding, it exists in the workplace whenever the topic of training, of any sort, is brought up. It’s often expressed by telling…

You are a highly influential person, although you may not yet know it. Perhaps you are not yet aware of the influence you already have. Maybe you have not yet seen the reality of the influence you will one day have. Your influence lies dormant, waiting to find its full potential, which is not merely…

I recently received this email from Martin: Hi Josh, I’m and SEO consultant from the UK. I currently work with a small range of clients from small ecommerce sites to big international companies. I have some of my own sites and business which I am trying to grow. The main one of these is Focus…

Who’s the best influencer to be the face of your company? Who will best represent your products, services, quality, and values in the minds of your consumers, clients, and customers? Should it be your CEO, CMO, employees, customers, or other? Before I answer that question, some context. A Brief History of Influencer Marketing The traditional…

I’ve generated millions in revenue for my businesses off the power of my personal brand, but I got off to a rough start. The first problem was that when I began building my personal brand, I didn’t even know what a personal brand was. I had never even heard the term, and it was only…

Once upon a time the pipes in my basement froze. I went down there, shivering, and looking at the piping going to the water heater and from it, and after two minutes declared myself clueless and called a plumber. “It’s $75 for the house call,” he said. I hesitated for a second…but realizing I needed…