Because you want to call yourself a “thought leader” is NOT one of them. Here are 20 reasons to invest in thought leadership: You want to publish a book. You’re an entrepreneur. You’re an executive. You want to do public speaking. To up your game on social media. To attract top talent. You have a…
Bragging Is A Lost Art
That line was part of an email I got from Rich Litvin, author of The Prosperous Coach. I’m not sure I agree, but it depends on your definition of “bragging.” If it’s pointing your thumbs at yourself and saying “I’m better than you! Look at how awesome I am!” then nah, we don’t need more of…
3 Big Questions For Thought Leaders
“We need sales, fast!” “Could producing thought leadership help?” “Yes! Get me a blog post, right now! Can we get some coverage in Forbes? Share a bunch of stuff on social media!” “Wait, what kind of content?” “Anything! What’s in the news? What are people paying attention to? Do something connected to that! Just hurry!”…
Thought Leadership in a Time of Crisis
“…by all accounts, this recession is the severest since the Great Depression. The wave of bad economic news is eroding confidence and buying power, driving consumers to adjust their behavior in fundamental and perhaps permanent ways.” If you’re reading this in March, 2020, you might think that was a headline from the day I wrote…
Your “Start From Scratch” Game Plan
Last week I was inspired by a tweet from Larry Kim on how to succeed with zero talent. This got me thinking about how, when I was a college student, I may have had some talent, but I was starting from nothing. I’ve come a ways in the past 20 or so years since I…
Power Messages: How Simple Phrases Can Build Massive Influence
What kinds of life-changing, “full of power” messages have people shared with you in your life? Maybe a kind word from a boss helped you feel you could land a project that had you nervous—and knocking that project out of the park led to a promotion. Or perhaps something a parent whispered to you each…
How To Turn Your CEO Into A Thought Leader
You’ve been assigned the task of turning your CEO into a thought leader. Where do you begin? First, let me tell you the short version of my story: I started a marketing agency in 1999. In 2013 we almost went out of business. That same year I began writing for Forbes, publishing a few articles…
How To Find Your True Self
I created The 7 Systems of Influence to help people achieve their biggest, wildest dreams, but I ran into a problem along the way–the people I worked with weren’t dreaming BIG enough. Then I ran into an even bigger problem–I wasn’t dreaming big enough. I don’t mean my clients and I should have been putting…
How To Be A Great Podcast Guest
At this point I’ve been a guest on 80+ podcasts, and I’ve also recorded over 70+ podcast episodes. Here are my top nine tips on how to be a great podcast guest: 1. Be overly gracious. No matter how big a deal you are, nor how small a deal the host is, say “Thank you…
How To Perform A 7 Systems Of Influence Self Audit
When I onboard coaching clients or participants in my mastermind, I take them through a 2-hour, 7 Systems of Influence audit to find out where they’re at currently in terms of what they want, and the assets they have that will help them get there. Here is the exact script I use as I go…
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