Here’s a drop-dead easy business idea…if you have the right connections and/or aptitude—use white-label PR services to grow your own PR firm.
This is ideal for:
- Existing PR firms
- Freelance PR professionals
- Someone who wants to start a PR agency
- Individuals and companies that already help companies with their marketing, thought leadership, and personal branding
For example, let’s say you already have a PR firm. If you follow the traditional model, you charge a monthly retainer for your services and send out a bunch of pitches. If your pitches land well and you get articles and other placements for your PR clients, then they’ll keep paying you and everyone’s happy. However, there are those times when pitches take a long time to get traction, and if you’ve gone 2-3 months without securing any PR for your client you may start to get uneasy. That’s where having a white-label PR partner comes in handy, but perhaps not just any white-label PR partner, you need a partner that can deliver—fast. Canvas PR is that kind of partner (full disclosure: I own Canvas PR, but hear me out).
If you need to get a placement for a PR client fast, Canvas is a PR agency you can turn to and get a placement in a top-tier magazine like Forbes, Inc., or Entrepreneur, and you can get it within weeks for a flat fee. You don’t want to set up a retainer agreement and wait 2-3 months to get a placement, that will put you 4-6 months behind with your client. You need PR now! Canvas PR is like a PR vending machine, giving you exactly what you need, when you need it, which can get you out of a sticky PR situation.
But Canvas PR isn’t just for emergency situations. If you have a PR firm, you might charge a retainer to your client, but then buy a single placement each month from Canvas PR. That means no matter what, you’re always delivering at least one top-tier placement for your client, every month. When your own pitches get accepted, then you’ll deliver multiple placements, but you can always depend on delivering at least one placement, which will ensure your clients are always happy and keep paying that retainer.
If you’re a freelance PR professional, you could use Canvas PR the same way. Use it to supplement the work you already do to make sure your clients stay happy.
But let’s say you’re not even in the PR world, but you want to get in. You can literally outsource everything to Canvas PR, all you have to do is be the face for your clients. Because everything Canvas PR does is on a flat-fee basis and is guaranteed, you can simply mark up the price for your clients and make them the same guarantees Canvas PR makes to you, like this:
- You advertise to your contacts that you’ve gone into the PR business. You tell them you can get them into Forbes, Inc., and Entrepreneur as well as other top-tier publications, and you can guarantee the placement.
- When one of your contacts becomes interested, you can send them an email showing the exact process (Canvas PR will provide this to you).
- When they sign up, you process payment, pay Canvas PR their fee, and keep the rest.
- Canvas PR does all the work and gives you updates. Then you update your client.
- Canvas PR secures the placement and you tell the client that their placement has been published.
It’s quite simple, and you don’t really need to know anything about PR, although it certainly doesn’t hurt. Any time you have questions from clients, you just ask Canvas PR and they’ll tell you what to say. That’s the whole point of the white-label partnership—you get to own the relationship with your client and look good, Canvas PR is happy to work behind the scenes.
The final opportunity is for companies that don’t provide PR, but have clients who would be interested. If you’re providing personal branding or thought leadership services to an executive, for example, you can add PR to your offering, knowing that it’s going to take virtually no time on your part, but can add significant value for the client and significant revenue for your bottom line. You could mark up a single placement by $5,000 and end up doing less than an hour’s work.
If you’re interested in supplementing your PR business with Canvas PR’s white-label PR services, contact Canvas PR through their website and tell them Josh sent you.Liked it? Share it!