Problem(s)
You’re a successful executive, and now:
- You want to get promoted
- You’re looking to switch careers/jobs
- You want to grow your business
- You want to sell more
- You want to share your knowledge
- You want to build your personal brand
- All of the above
LinkedIn is no longer merely a website with a bunch of resumes. If you’re active on LinkedIn, it can open up new career opportunities, generate high-ticket sales, land you a book deal, and put you in the press spotlight. Perhaps you see executives, entrepreneurs, and other working professionals with tens of thousands of followers on LinkedIn, creating great content that looks like it’s generating a lot of attention and you think “Sheesh! If I had the time to get my profile in shape, make a ton of connections, and post every day, I bet that would be incredible for my business, but…how do I find the time? I’m building a career [or business] here, I don’t have time to learn about all the intricacies of thought leadership and content marketing on LinkedIn. I wish I could just hire someone to do it all for me, someone I could trust to say things the way I would.”
Solution
My Influential Executive: LinkedIn “Done-For-You” service.
We add thousands of high-quality, targeted connections to each of our clients’ accounts, every month. We’ve created posts that have generated millions of views, landed major media coverage, filled up events, sold books, led to speaking engagements, offers of investment, and more.
Would you like me and my team to take over your account and do for you what I’ve done for myself and my clients?
Much more than consulting or advice, this is a “done-for-you” service where we take care of everything for you. As part of this service we will:
- Help you find, define, and refine your personal brand.
- Optimize your profile.
- Grow your network by adding tens of thousands of quality connections and followers.
- Create original compelling content.
- Leverage that content to grow your career or business.
- Generate leads and sales.
All of this leads to more influence. Forbes’ report The World’s Most Influential CMOs 2017 says influence is the new KPI:
Influence enables an effective CMO to win support for initiatives inside a company. Influence helps a CMO reach customers, impress shareholders, and deliver ever-stronger brand performance. Influence is how a CMO shapes the marketing conversation as a whole.
Of course you don’t have to be a CMO to benefit from influence–the same is true for other executives, entrepreneurs, and professionals. Think of Sheryl Sandberg, Richard Branson, Bill Gates, and Mark Zuckerberg. You’ve seen the influence these entrepreneurs and executives have, and the attention it brings to them and their companies. Influence is power–the power to make the world a better place, and on LinkedIn there’s a formula for obtaining it.
Deliverables
Here’s what you’ll get within the first three months of our service:
- Profile overhaul including optimized and on-brand banner image, title, bio, and work experience.
- Up to 4,500+ new quality connections. These connections will be the exact people you would like to connect with if you only had the time to reach out to all of them.
- Daily posts to your feed, five days a week, written by our expert ghostwriters, designed to build your brand, spread virally, and generate the results you want.
- 30 to 100 leads per month, generated from a combination of posts and direct messages.
In addition, we’ll keep your LinkedIn Messages inbox clean, responding to straightforward messages you receive, archiving the many confirmation messages LinkedIn automatically sends you so they don’t clog up your inbox, and alerting you to messages that require your attention. This service alone will save you several hours of work each month.
This is time-intensive work, and highly customized to your unique personal brand and your audience. We will only work with you if I feel we can effectively adopt your voice and create content that will help you achieve your objectives.
Extra Goodies
- 2-hour personal brand coaching session to establish who you are, who your audience is, and what your message is to your audience.
- Occasional referrals to podcast, public speaking, and PR opportunities.
What Is This Worth To You?
What’s an extra sale worth to you? An extra client? How about increasing your pay by 50% this year, or boosting your company’s sales by 10%?
Investment
$2,500 per month, with a 6-month minimum commitment. After that it’s month to month.
Move fast to lock in this price (forever), because we’re adding more value to this service every week and raising the price as soon as we sign up five more clients.
On a Tight Budget?
If the monthly fee is outside your budget, no worries! I’ve launched a masterclass that walks you through how to do everything, the only difference is you do all the work yourself instead of my team and me doing it for you. Register here for the masterclass.
LinkedIn Done-For-You FAQ
Q: Are there any additional fees?
A: Yes, you’ll need to upgrade your LinkedIn account to the Sales Navigator Professional level. You can upgrade to a monthly package, or pay a lower per-month fee if you pay annually.
Q: Are you really going to log into my account?
A: Yes. If you use your LinkedIn password anywhere else you’ll want to change it to be unique to LinkedIn only.
Q: Can I still use my account while you’re using it?
A: Absolutely! We’ll be doing extra work on your account, but you’re free to use it just as you always do, with minor exceptions which are easy to manage. The chances of us getting in your way, or you in ours, are slim.
Q: How often will you be in my account?
A: At least once per day, Mon-Fri, but likely more than once per day.
Q: How can I trust you to not download all my contacts and other information or send people crazy messages?
A: I’d sure be shooting myself in the foot and making this a short-lived venture if I did anything to violate your trust.
Q: How can you possibly connect me with that many quality connections in three months? Are you just going to connect me with a bunch of spammers or fake accounts?
A: We are not simply connecting you with any old account–there’s little to no value in that. If you want to only connect with established CEOs and CMOs or CTOs, or only entrepreneurs based in the US with companies with at least 200 employees, that’s who we’ll connect you with, and no one else. LinkedIn offers a lot of filtering options so we can narrow in on exactly who you want to connect with.
Q: How can you create content as though you were me, if you’re not me? Won’t it sound like someone else who isn’t me?
A: To be honest, when we first launched this service I wasn’t sure this part would work. As it happens, we’ve hired two ghostwriters who are AWESOME and are keeping our clients VERY happy.
In order to ensure our writers are creating content that is up to your standards, we start out by creating a week’s worth of content at a time, you approve it or provide feedback, and so forth. Over time our writers will become more and more familiar with your voice, style, desires, etc. and will be able to do a great job writing content that makes you say “Yes! That’s exactly what I want to say.”
Q: How long is the engagement?
A: There is a minimum 6-month commitment, after which it is month to month.
Got any questions I haven’t answered for you above? Email me, or…