Note: I don’t review substandard books. I read a lot. I don’t have a lot of time to review books, so what I do share, I’m sharing because the book has been very influential and helpful to me in my life, and I believe it will also help others. If you are a marketer or entrepreneur, these are must reads.
- Buy the book >>
- My Rating: 5 out of 5 stars
- My executive coach, who recommends a lot of books, has never recommended any book as many times as this one.
- Author Website
- Tags: Productivity, process, getting stuff done, scaling, growth, effectiveness, efficiency, priorities, doing first things first.
How to know if this book can help you:
- You are overwhelmed.
- You want to get more stuff done in less time.
- You run a business.
- You think perhaps not everything you’re doing is worth doing.
- You buy whatever Tim Ferriss recommends.
If you want a preview of what you can expect in this book, watch this video. It’s not the author, Richard Koch, but it’s short and will explain the fundamental concept behind the book. There are also many great videos of Koch on YouTube that are worth watching, like this one.
The basic idea is this—you’re wasting 80% of your time and effort. 20% of your marketing is giving you 80% of your marketing results. 20% of your leadership efforts are giving you 80% of your leadership results. 20% of your sales people are driving 80% of your sales results. 20% of your team is delivering 80% of your company’s results.
This is the famous Pareto Principle, and while the percentages vary (it may be that 5% of your marketing efforts drive 95% of your marketing results), the idea is rock solid. The only question is which 20% is driving the 80%, and that can be tricky to figure out. However, once you understand the principle then at least you know to start looking.
Of course, if it were as simple as what I just explained, or what’s in the 3-minute YouTube video I linked to, then you wouldn’t need to read the book, but you should, because it will help you figure out the tricky parts, and open your mind to the possibilities of how you can get more from less.