$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi

Note: I don’t review substandard books. I read a lot. I don’t have a lot of time to review books, so what I do share, I’m sharing because the book has been very influential and helpful to me in my life, and I believe it will also help others. If you are a marketer, author, researcher, or entrepreneur, these are must-reads.

Quick links/info:

• Buy the book >>
• My Rating: 5 out of 5 stars
• Required reading for entrepreneurs trying to make money right now and save their businesses as well as those trying to scale
• Author Instagram
• Tags: Sales, marketing, pricing, offers, entrepreneurship, bootstrapping, growth, scaling.

How to know if this book can help you:

• You’re an entrepreneur.
• You run a business.
• You’re in sales, marketing, pricing products.
• You like immediately practical advice that will make a difference in your business.

Review:

Maybe I liked this book more because I expected less.

I had never heard of Alex Hormozi two weeks before I read this. Kurtis Kildew, my partner at MWI, told me to follow Hormozi on Instagram. I wasn’t exactly impressed right off with his white-trash/bodybuilder/redneck/lumberjack appearance. I thought he had just about the worst dress-sense possible, although I had to admit he looked comfortable in his cut off jeans and white tank top. The video quality wasn’t great either, with stock emojis and basic editing.

However, then I actually listened to what he was saying, and I thought, “Man, this guy makes some great points, and he does it so quickly and simply.”

I got hooked on the Instagram videos, then Kurtis pushed me to read the book. As much as I like reading books, and even though I was already a Hormozi convert, I resisted, because:

1. Purple cover
2. Dollar bill on the cover
3. $100M
4. Russell Brunson testimonial

This book screamed, “Get rich quick!” and “bropreneur” and “how to take advantage of people” and “low production value.”

But I finally gave in and read it, and once again, it wasn’t at all what I expected. It’s really good stuff (especially if you run a gym, but it’s good for anyone).

We’re now reading it as a team at MWI, and I’ve made changes in multiple businesses I own because of it. It’s one of the most practical books I’ve ever read. It’s also a quick read. Listen to it on double speed and you can finish it in about two hours.