I have to admit that although I don’t watch much TV, and while I certainly don’t consider The Apprentice reality TV, I do find it mildly entertaining if I’m forced to watch it. What I have a hard time believing is that out of a million applicants these are the best people they could find.
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I recently sent an email to the founder and CEO of a large online retailer. His company had recently created a new brand and a new advertising campaign to match. In my humble opinion, the branding as well as the ad campaign were poorly conceived, and I sent an email to the CEO offering my
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