The Case for Long-Term Agreements With Your Marketing Agency

For years we’ve sold month-to-month at MWI, and we’ve made a selling point out of it. We’re not going to lock you into a contract you regret. If we stop earning your business, you can leave. It keeps us on our toes. I never thought that hard about it. I assumed other agencies required long-term
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One of the Best Metrics for Agency Owners

As an agency owner, I have a few favorite metrics; length of engagement, increasing budgets, referrals, etc. One of my fav favs is when a client leaves, but comes back. This month, my PR firm Canvas PR had a client return. They never really “left,” exactly. She headed up marketing at a startup where she
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Using AI for LinkedIn Content

Claude is my favorite AI at the moment and I use it to manage my own posting on LinkedIn, as well as creating content for clients of my LinkedIn agency BlueMethod. Note: No, AI isn’t writing LinkedIn posts for us, but it helps us do it faster and better. Read on, you’ll see. The default
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PR Is the New SEO: How to Get Your Brand Into AI Search Results

This post is a follow up to a panel I was a guest on with host Chris Raulf of and co-panelist Brett Farmiloe of Featured. There are three reasons people have traditionally invested in PR: credibility, exposure, and SEO. Those still hold. But now there’s a fourth reason, to show up in AI or LLMs.
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How I’m Writing William Brown and The Spirit World

Last time I wrote about my fiction writing, I promised I would share how I’m working on the novel, and a little more of what it’s about. Here you go… William Brown sees dead people, talks to them, and they talk to him. But this ain’t Sixth Sense or Shaun of the Dead. And I
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Taking Advantage of the AI Arbitrage Window

AI coding tools collapsed the cost of building software by as much as 90% in the last two years. Jason Alba built an entire HR learning management platform, dashboard, course catalog, AI chat tools, user accounts, through vibe coding. Two people, no engineering background, functional product. My co-founder at BUILT, Robert Davis, as a side
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How to Lead Your Team: Just Ask Them

Jason Alba and I have been recording conversations about business books for his new HR platform, Enhanced HR, working our way through titles like Good to Great by Jim Collins, Never Split the Difference by Chris Voss, and Atomic Habits by James Clear (tomorrow we’re discussing The 7 Habits of Highly Effective People by Stephen
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How I Decided to Write Fiction

I grew up reading (thanks Mom!). I read mostly fiction books. Hundreds of books…sometimes hundreds of books in a single year. The first “big” fiction book I read was the Civil War novel, Rifles for Watie, when I was seven. It was 352 pages. I then read The Dark is Rising and The Lord of
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