For years we’ve sold month-to-month at MWI, and we’ve made a selling point out of it. We’re not going to lock you into a contract you regret. If we stop earning your business, you can leave. It keeps us on our toes. I never thought that hard about it. I assumed other agencies required long-term
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One of the Best Metrics for Agency Owners
As an agency owner, I have a few favorite metrics; length of engagement, increasing budgets, referrals, etc. One of my fav favs is when a client leaves, but comes back. This month, my PR firm Canvas PR had a client return. They never really “left,” exactly. She headed up marketing at a startup where she
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I Built a WordPress Plugin Without Writing a Single Line of Code
Last week, I built a custom WordPress plugin. I want to be precise about what that means: I described what I wanted to Claude, it generated the code, I installed the code, I tested it, I found problems, I described the problems back to Claude, and it fixed them. I did that over and over
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The Two Books Every Agency Owner Should Read
Recommended in this post: The Win Without Pitching Manifesto by Blair Enns → The Four Conversations by Blair Enns → Blair Enns’ articles & newsletter at Win Without Pitching → (look for the newsletter signup on the page) If you run a marketing agency (or any other kind of agency that “pitches” clients) you need
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How to Start an Agency
Dear Mr. Steimle, I come from a creative marketing/media background and recently went back to school to get my MBA degree. The final project involves creating and implementing a business plan for an integrated creative marketing agency such as MWI. I was hoping, if you have time (if not I understand) to give me some
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